Google Ads for Plumbers

The homeowner is already typing — Google Ads decides who they call

When a water heater lets go, nobody scrolls. They search “plumber near me open now,” tap one of the top results, and the first three shops to answer split the job. Google Ads is how you buy the top of that page for the exact searches that end in a booked truck — and how you stay off the ones that end in a tire-kicker asking the price of a wax ring.

Where most plumbing accounts leak money

• Broad match with no negative list, so budget burns on “plumber salary,” “how to fix a leak yourself” and parts shoppers.
• One campaign for every service, so the $8 drain-snake click and the $60 sewer-repair click fight for the same budget.
• Ads that run 24/7 when the office closes at 5 and nobody picks up after — paying for clicks that ring an empty phone.
• No call tracking, so the shop cannot tell which keyword actually booked a job and which just spent.

How we run it

• Intent-split campaigns: emergency, drain, water heater, repipe and sewer each get their own budget so spend follows margin, not volume.
• Call-only and location-tight ads for after-hours emergency intent, dialed to the hours your phone is actually answered.
• A live negative-keyword and search-term review every week — the single fastest way to cut wasted spend on a plumbing account.
• Call tracking on every campaign so we report booked jobs and cost-per-booked-call, not clicks and impressions.

What you keep

The Google Ads account, the conversion history and the landing pages are yours and stay in your name. If we ever part ways, you walk with the account and the data — no hostage setup, no rebuild from zero.